The Creative Practice of Greg Anderson

(+collaborators since 2016)

Tenure is my independent creative practice where I provide strategy, design, and creative leadership to help brands find clarity and momentum.

I partner closely with teams to craft identities, campaigns, and systems that hold up over time. Sometimes that looks like a focused engagement. Sometimes it looks like embedded leadership. Always, it’s hands-on, collaborative work, shaped by two decades of experience designing, directing, and leading creative teams.

Snapshots

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+6
Creative Direction + Art Direction
Product Launch, Kohler
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+4
Creative Direction
Product Packaging, Kohler
+4
Creative Direction + Design
Brand Packaging, AB InBev
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+1
Design
NYT Insert, Kohler
+4
Typeface Design
Studio Promotion, Thesis
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+7
Art Direction
Brand Photography, Tulane
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+1
Creative Direction + Design
Annual Report, IBM
+1
Design
Promotion, Herman Miller
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+2
Strategy + Identity + Design
Event Brand, Kohler
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+2
Design
Publication, Herman Miller
+2
Creative Direction
Custom Apparel, Kohler
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+2
Sttrategy + Creative Direction + Design
Packaging, Kohler
+2
Strategy + Identity + Design
Event Brand, Kohler
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+3
Design
Packaging, Herman Miller
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+2
Identity
Property Brand, Kohler
+7
Creative Direction + Art Direction
Product Launch, Kohler
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+2
Design
Limited Edition Product, Kohler
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+3
Creative Direction
Product Collaboration, Kohler
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+2
Design + Letterpress
Studio Promotion, Thesis
+8
Strategy + Identity + Design
Seasonal Campaign, Kohler
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+1
Design
Product Launch, Herman Miller
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+1
Design
Publication, Bravery
+8
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+4
Creative Direction + Art Direction
Product Launch, Kohler
+2
Strategy + Identity + Design
Event Brand, Herman Miller
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+10
Art Direction
Brand Photography, Cardinal Glennon
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+3
Product Design
Children's Toys, Crate & Kids
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+3
Strategy + Naming + Identity + Design
Event Brand, Kohler
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+4
Creative Direction + Art Direction
Architectural Rendering, Kohler
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+2
Design
Publication, Herman Miller
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+9
Marks
Brand Expression, Various

Snapshots

Gallery thumbnail
+6
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+4
Creative Direction
Product Packaging, Kohler
+4
Creative Direction + Design
Brand Packaging, AB InBev
Gallery thumbnail
+1
Design
NYT Insert, Kohler
+4
Typeface Design
Studio Promotion, Thesis
Gallery thumbnail
+7
Art Direction
Brand Photography, Tulane
Gallery thumbnail
+1
Creative Direction + Design
Annual Report, IBM
+1
Design
Promotion, Herman Miller
Gallery thumbnail
+2
Strategy + Identity + Design
Event Brand, Kohler
Gallery thumbnail
+2
Design
Publication, Herman Miller
+2
Creative Direction
Custom Apparel, Kohler
Gallery thumbnail
+2
Sttrategy + Creative Direction + Design
Packaging, Kohler
+2
Strategy + Identity + Design
Event Brand, Kohler
Gallery thumbnail
+3
Design
Packaging, Herman Miller
Gallery thumbnail
+2
Identity
Property Brand, Kohler
+7
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+2
Design
Limited Edition Product, Kohler
Gallery thumbnail
+3
Creative Direction
Product Collaboration, Kohler
Gallery thumbnail
+2
Design + Letterpress
Studio Promotion, Thesis
+8
Strategy + Identity + Design
Seasonal Campaign, Kohler
Gallery thumbnail
+1
Design
Product Launch, Herman Miller
Gallery thumbnail
+1
Design
Publication, Bravery
+8
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+4
Creative Direction + Art Direction
Product Launch, Kohler
+2
Strategy + Identity + Design
Event Brand, Herman Miller
Gallery thumbnail
+10
Art Direction
Brand Photography, Cardinal Glennon
Gallery thumbnail
+3
Product Design
Children's Toys, Crate & Kids
Gallery thumbnail
+3
Strategy + Naming + Identity + Design
Event Brand, Kohler
Gallery thumbnail
+4
Creative Direction + Art Direction
Architectural Rendering, Kohler
Gallery thumbnail
+2
Design
Publication, Herman Miller
Gallery thumbnail
+9
Marks
Brand Expression, Various

Case Studies

More lab.
Less lecture.
More lab.
Less lecture.
More lab.
Less lecture.